VST ECS has signed a new regional distribution agreement with Broadcom for VMware solutions, covering ASEAN and China. Under the new terms, the VST ECS group of companies will continue to serve the channels in the regions where they were a VMware distributor prior to Broadcom’s acquisition of VMware. In the Philippines, VSTECS has been a VMware distributor since 2007.
VST ECS and its supported partners are tasked with assisting Broadcom in driving the adoption of VMware private cloud infrastructure and facilitating the transition of VMware's broad customer base to the new subscription license model for VMware software. VST ECS will leverage its expertise and experience in VMware's new go-to-market strategy to empower its local channel partners, ensuring customers receive maximum value from their investment in VMware software.
As part of the agreement, VST ECS will continue to deliver the entire VMware solution portfolio, including new offerings such as VMware Cloud Foundation (VCF), VMware vSphere Foundation (VVF), VMware vSphere Standard, and VMware vSphere Essentials Plus Kit. Additionally, they will offer add-ons like VMware vSAN and VMware Live Recovery.
Expanding its role, VST ECS will provide technical support capabilities for select products and customers, unlocking access to localized expertise in the customer's preferred language and time zone. This VST ECS-delivered service for select VMware solutions is an extension of Broadcom support, enhancing the commercial customer experience through improved accessibility, specialized knowledge, and personalized assistance.
By partnering with VST ECS, reseller partners gain access to VST ECS's technical knowledge, training programs, and certified resources. This enables partners to deliver high-quality support services throughout the commercial customer lifecycle. Together, Broadcom and VST ECS will continue to offer an integrated support experience to ensure the highest levels of service for customers of all sizes.
“Alongside its extensive VMware background, VST ECS’s expertise and influence in the ASEAN and China markets will play a crucial role in helping Broadcom with our go-to-market strategy within the region,” says Cynthia Loyd, Vice President of Global Partner and Commercial Sales at Broadcom. “VST ECS’s technical support services, coupled with its local expertise, are all part of a cohesive strategy to create value for our partners and customers. As a trusted advisor to the channel, VST ECS brings all the right capabilities to support the evolution of our go-to-market strategy.”
“We are delighted to announce this appointment and extend our gratitude to the VMware and Broadcom teams for entrusting VST ECS with this business,” says Jimmy Go, President and CEO of VSTECS. “This is great news for our channel partners, who can count on VST ECS to help grow their business. Our partnership with VMware signifies a significant milestone in our journey to offer best-in-class solutions to our partners and customers. As the sole distributor for VMware by Broadcom in the ASEAN and China markets, VST ECS will accelerate its investment to bring better product sales, local support, and supreme services to our customers and partners,” adds David Li, Group Chairman and CEO of VST ECS.